my social media theory…

I went to the eThursday event at the Corn Exchange in Brighton yesterday evening where Dr. Alex Krotoski (aka the high priestess of social media) revealed herself as a genuine guru in her field. She is one seriously nice person with a charming and disarming honesty...

old friends and wise words…

I spoke with my good friend Robert yesterday evening – you know when you meet someone who you just click with – that’s him! We met in Dubai last year for the Arab Beverage Industry Seminar, where AQUAPAX won the ‘Best Bottled Water of the Year’. He and I...

it’s a bit like busses…

Opportunities I mean – you wait forever for the one you want and then 2 come along at the same time… it’s certainly been like that lately, hence my absence from writing. We partnered with Estethica for their press day at the London May Fair hotel on 11th November....

living here and now…

I can’t help wonder why decision making is sometimes so difficult. Are we afraid of ‘no’ or do we genuinely not know? This has been a frustrating fortnight for ‘maybe’, ‘possibly’ and ‘might’ – the financial...

there's revolution in the air…

These words form part of the design across the top of our beautiful new Aquapax carton (thanks again SunHouse) – they are personal and inspired in part by the wonderfully under-recognised poet Mr. Bob Dylan. I wasn’t much into Bob when I was growing up,...