These words form part of the design across the top of our beautiful new Aquapax carton (thanks again SunHouse) – they are personal and inspired in part by the wonderfully under-recognised poet Mr. Bob Dylan. I wasn’t much into Bob when I was growing up, but my brother Paul was and the song ‘tangled up in blue’ was one where the words always sounded ‘easier’ on my then young ears, despite not really understanding their meaning at the time. (give me a break it was 1974 and I’m not that old… yet)
‘There’s revolution in the air’ now sums up a feeling for where we are right here and now, with growing global consciousness and finally some genuinely powerful leaders who care for our planet. We simply haven’t had this critical mass until now and I can literally feel the change growing.
It is abundantly clear to me that there are so many organisations which treat their environmental policies the same way Enron treated their code of ethics policy. (it was 36 pages long apparently). Their first response to any introduction is ‘how much?’ which remains their only defense to supposed leaders watching over them as to why they aren’t prepared to even try something different.
Very soon, these ‘organisations’ (includes political parties, councils, small and large companies and other ‘entities’) are going to have to stand up and be counted. Words have meanings and non-specific environmental policies with fluffy words and an original intent of boosting a share price, or winning kudos or votes will very soon have to be invoked.
Bring on the revolution Bob – it’s Aquapax time…